Here's How to Add Link to Instagram Reels

Want to share resources or products through Instagram Reels? Adding a clickable link isn’t straightforward on Instagram. But, there are ways to guide followers to where you want them.

Product links within Reels work well for businesses and creators with an Instagram shop. By tagging products, viewers can learn more and buy from your Reel. This ties your Reel posts to your online shop, boosting interaction with your brand.

If you don’t sell on Instagram, that’s fine too. You can still direct people to specific links from your Reel. Add clickable links to your Instagram bio first. Then, in your Reel, use the text feature to say “Link in Bio.” Include or mention the link in your Reel’s caption.

This method prompts viewers to check out your profile for the link. It’s not the most direct way, but it does lead more people to your profile. This can increase visits to your site or blog.

Key Takeaways:

Instagram doesn’t allow direct clickable links in Reels
Businesses with shops can tag products in Reels for direct purchase links
Add “Link in Bio” text to Reels and include the link in your profile bio
Mention the link or direct viewers to your bio in the Reel caption
Encourage followers to visit your profile to access important links

Why Adding Links to Instagram Is Important

Putting links in your Instagram, like in Reels, is key for getting your audience’s interest. It makes it easy for them to go to your website or online store. And this can lead to more sales and interactions.

Linking your Reels gives your followers a quick way to see more of what you offer. It makes the user journey smoother. Plus, it nudges them towards actions you want, like buying something or reading more.

Engage Your Audience and Drive Traffic

Follow the best advice on Instagram linking to really involve your audience. You’re able to guide them straight to what you want them to see. This is great for sharing webpages, blog posts, or products.

Increase Chances of Conversions

Using external links in your Instagram Reels boosts more than just clicks. It makes it easier for people to buy or sign up. This direct path to your page cuts down on hassle, setting you up for better success.

Promote Events, Webinars, and Workshops

Links in Instagram can really push your events or webinars. Including them in your Reels or bio makes signing up easy. This can really bump up attendance.

Also, you can use links to boost app downloads. Just link to the app store and get more users on board.

By using links in your Instagram smartly, you boost engagement, traffic, and more. Keeping up to date with the latest advice ensures you make the most of your content. And helps you meet your marketing goals.

Adding Links to Your Instagram Bio

Instagram doesn’t allow links in captions or comments. You can still share links in your bio with followers. Now, Instagram lets you add two links directly in your profile. This makes sending people to your website, blog, or store easier.

To add a link, open Instagram and go to your profile. Tap the person icon in the bottom right. Then, choose “Edit Profile” at the top and find the “Links” field down below. Insert your website link, like yourdomain.com. For a second link, tap “+Add external link.” Enter the URL and its title. Finally, press “Done” to save your changes.

Step-by-Step Guide to Adding Links in Bio

Open your Instagram mobile app
Go to your profile by tapping the person icon on the bottom right
Tap “Edit Profile” at the top of the screen
In the “Links” field, add a brief link to your website (yourdomain.com)
Press “+Add external link” to include a second link (up to two links allowed)
Type in the URL and title for the second link
Tap “Done” to save your updated bio with the new links

Using Combin Scheduler to Add Links

You can use Combin Scheduler for a simple way. This tool puts the link in your bio automatically when you post a story. Just add the link in the page below the story and it’s done. This instagram reel linking method makes keeping your bio updated easy.

Tools for Adding Multiple Links in Bio

Many tools help if you have lots of links to share:

Linktree: This tool lets you post several links at once. You can also add images and icons. It’s a great way to direct people to different places from one spot in your bio.
Shorby: Shorby lets you create a short link that looks like “shor.by.” You can even use your own custom name. Plus, it offers tracking to see how your links are doing.
Bitly: Bitly is a popular way to shorten links. It’s quick to sign up and free to use for creating lots of short links for your instagram reel url or bio.

With these instagram reel link techniques, you can point your followers to your best content and more. This makes your Instagram bio super effective for boosting traffic and interest.

How to Add Link to Instagram Reel

Instagram doesn’t allow direct, clickable links in Reels. But, you can still direct people to your site smartly. By using links in your Instagram bio and tagging products, you can lead viewers to where you want them to go.

Workaround: Adding “Link in Bio” Text to Reels

One way around this is putting a “Link in Bio” prompt in your Reel. It directs people to your bio to find the link. Here’s how you do it:

Add clickable link(s) to your Instagram bio
Open Instagram and start creating a new Reel
Once created, hit Aa in the editing menu to add New Text
Add the “Link in Bio” text and position it at the bottom of your reel
Tap Next to save changes
In the Reel caption, enter the link (it won’t be clickable) or tell people to check your bio
Share your Reel

This method encourages your followers to check out your bio. There, they can find the link you’re sharing. It’s not a direct link from the Reel, but it gets people to your desired destination.

Tagging Products in Reels for Shoppable Links

For those selling on Instagram, tagging products in Reels is key. It lets viewers see items from your e-shop and buy them easily. Follow these steps to set it up:

Connect your e-shop to your Instagram profile
When creating a Reel, tap “Tag Products” before sharing
Tag up to 30 products within your Reel
As viewers watch your Reel, they’ll see links to the tagged products below the caption
Viewers can then tap on these links to learn more and purchase directly from the Reel

Product tagging turns your Reels into powerful sales boosters. It increases both interaction and sales for your brand.

While direct clickable links in Reels may not be available, these alternative methods offer effective ways to guide your audience to important destinations and maximize the impact of your Instagram Reels.

Conclusion

Instagram’s features are key for both people and brands wanting to connect with their followers. Knowing how to add a link to an Instagram reel is important. It means you can point your followers to websites with great content or products. Adding clickable URLs to your Instagram reels boosts your reach and possibilities. By following our simple guide, you can make your Instagram stand out and make your content more powerful.

Even though Instagram Reels has its link limitations, there are ways around it. You can use the “Link in Bio” strategy, or tag products for easy shopping. There are tools to help integrate links differently too. Try various tactics to see what drives the most traffic and engagement for your Instagram.

Instagram Reels, when used smartly with your content, can really increase your website’s visits. For some businesses, this boost can be as high as 157%. What’s more, 80% of people remember videos they’ve seen in the last month. If you target your Reels well, you could reach a massive audience, especially young adults. This shows that putting effort into your Instagram Reels and links can make a big difference for your brand’s success online.

FAQ

Can you add clickable links directly to Instagram Reels?

No, Instagram doesn’t let users add clickable links directly to Reels. But, there’s a way around this. Businesses and creators with a shop on Instagram can use that.

What are the benefits of adding links to Instagram?

Adding links on Instagram can help brands and creators a lot. It lets them engage their audience more. It also drives more traffic to special content and helps meet marketing goals. Links can take followers to websites, boost conversions, promote events, and get more app downloads.

How many links can you add to your Instagram bio?

You can have up to two links in your Instagram bio. To add them, go to your profile and tap ‘Edit Profile’. Then, add short links in the Links field. You can also use tools like Combin Scheduler, Linktree, Shorby, and Bitly to manage more links.

What’s a workaround for adding links to Instagram Reels?

Here’s a trick to add a link to an Instagram Reel. Put the link in your bio, then create a Reel. In the editing menu, click Aa to add a text like “Link in Bio”. Place it at the bottom of your Reel and post. You can also add the link in the caption but it won’t be clickable, or tell viewers to check your bio for the link.

How can e-commerce businesses add links to Instagram Reels?

E-commerce businesses on Instagram can add shoppable links to Reels. First, link your e-shop to your profile. When making a Reel, tap “Tag Products”. You can then tag up to 30 products. This lets viewers click to learn more or buy directly from your Reel.

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Madeline

This is Madeline, your guide to mastering Instagram. From aesthetic feeds to algorithm hacks, this blog is your toolkit for boosting an authentic and engaged following. If you're seeking to elevate your Instagram game, you've found your next favorite resource. Let's curate your perfect feed together!